Custom Body Scan Jeans: Unspun Review and Interview with Cofounder Beth Esponette

This is a bit different than my normal build video, but I’m so interested in the environmental and sociological changes Unspun’s business model has the potential to bring about. Let me know what you think. You can get 20% off Unspun jeans with code BECKY

As part of the YouTube robodubbing beta, this video has a Spanish audio track. Check it out in the Settings menu of the YouTube player.

Today I’m taking look at an innovative denim company that’s using high-tech software to reduce waste and make completely custom-fit jeans. I got to speak to Unspun co-founder Beth Esponette and try out the body scanning phone app for myself.

Here’s the way it works. You pick out your style and fabric, then record a short video to scan your body using the Unspun app.

So it takes a few weeks to get the jeans in the mail. They arrive in a recyclable mailer with instructions to wear them in for a week before evaluating the fit, and unspun will remake them for free if they don’t feel perfect. This happened to me– I don’t know if it’s because I wore tight leggings or if I was sucking in my gut for the camera, or maybe because I gained weight while my jeans were in production, but the revised jeans, fit perfectly– Better than any denim I’ve ever owned. These revisions were made based on my feedback, not a new scan. But I did end up ordering another pair with a new scan just to compare the results.

The traditional supply chain requires large minimums. Many thousands of units of a product must be made for the price of each one to feel affordable. That means only products that are predicted to sell in those quantities are manufactured. In the video above, Unspun cofounder Beth Esponette explains how their business model turns the traditional supply chain on its head.

I am admittedly a tough customer when it comes to pants, or trousers as some of you call them. I’ve been wearing overalls and coveralls for the past few years, and I’ll let you in on a little secret, it’s not just because they are workshoppy and cute. I’ve been avoiding waistbands because not only have I gained weight, so none of my pants fit me, but I was also diagnosed with PCOS, and I have occasional abdominal discomfort. But my unspun jeans fit great and are very comfortable. In addition to the waste-reduction benefits of this business model, there’s also a real improvement to the customer experience. No longer is your personal fit experience beholden to where your figure fits on a bell curve compared to everybody else, which serves the economics of the inventory model.

If you’d like to try out their tech and pick up a pair of unspuns, you can use my discount code on the screen now to get 20% off. I’m not earning affiliate income and this video is not sponsored by Unspun, but they did gift me the jeans.

2 thoughts on “Custom Body Scan Jeans: Unspun Review and Interview with Cofounder Beth Esponette

  1. Ooh, we’re definitely going to try this. Madeleine has an awful time finding jeans.

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